Rebeca León, founder/CEO of Lionfish Entertainment, is Billboard’s 2020 Latin Executive of the Year. León, who helms the careers of Rosalía, Lunay and st. Pedro, recently she sold half of her management firm to Live Nation, which helped fund a new content company, Lionfish Studios.
“Rebeca has proven time and again that she has an incredible ear for talent and a natural instinct for taking artists to new heights,” says Live Nation Entertainment president/CEO Michael Rapino.
The studio’s first project, currently in development with HBO, is a scripted series about a female manager in the Latin music industry.
“Rebeca is a force, paving the way for female creatives and entrepreneurs globally,” says Gabrielle Bozza, Nike’s senior director of global influencer marketing, with whom León worked in securing Rosalía’s multi-year global campaign with Nike Air Max. “She is disrupting the traditional approach to artist development and pushing boundaries in music and marketing.”
During Latin Music Week, León received her executive of the year award from Rosalía and Pharrell. Watch her acceptance speech above.
To watch all panels, visit billboardlatinmusicweek.com