Anitta recently scored her first hit on the Billboard Hot 100 chart with “Me Gusta,” her collaboration with Cardi B and Myke Towers, and the lead single from her forthcoming album, Girl From Rio.
For Billboard Latin Music Week, the Brazilian superstar sat down with the album’s executive producer, Ryan Tedder, to discuss its creation, as well as representing Brazilian funk on a global scale.
Check out five key takeaways from Anitta and Ryan Tedder’s panel:
1. Cardi B was the one to reach out to Anitta for a collaboration.
Ryan Tedder pointed out early in the discussion that Anitta has become one of the most in-demand new artists in modern music. “The beauty about Anitta? Everybody wants to work with her!” Tedder exclaimed, pointing out that Cardi B initially reached out to collaborate on the track that became the single “Me Gusta.” Anitta chimed in that Cardi reached out to her via Instagram DM after the rap star spent time in Tedder’s studio: “[She] said like, ‘Hey, let’s do something together, I love your music, I love Brazilian culture!’”
2. Anitta wants to help bridge the gap between Portuguese and Spanish.
The Brazil native understands that singing in Portuguese has created a hurdle for gaining new listeners — one that she is eager to leap over, as she believes that art has the ultimate power to introduce different cultures. “If you send a message, even if it’s indirectly, [listeners] are gonna think about a subject that you put on a track,” she explains. “Brazil, Colombia, Argentina — they’re so separated because of the language. So I think music has this power — not only music, but movies, [TV] series, whatever.”
3. Ryan Tedder believes that “the future is Latin.”
Thanks to his past work with artists like Adele, Beyonce and Taylor Swift, Tedder is one of the most in-demand producers in pop — but he says he wanted to work with Anitta in part because he’s been fascinated by the greater Latin music scene, including Brazilian music, for some time. “South America is having a moment — it has been, it’s been brewing for a while,” he says. Tedder continues that his first Latin music sessions from four years ago “were so much fun, and at this stage in my career, I just don’t want to do anything that isn’t fun. I want to do things that are inspiring to me, and that are fun and challenging.”
4. Anitta’s greatest goal is to bring Brazilian funk to the masses.
As a representative of Brazilian culture crossing over into the greater Latin pop and U.S. pop world, Anitta says that what she wants most is to make Brazilian funk rhythms as ubiquitous as reggaeton has recently become. “The funk of the streets here [is] really, really heavy,” she explains. “We gotta introduce a little bit, and then a little bit more, and then a little bit more.” While her debut Hot 100 hit “Me Gusta” hinted at the funk sound, Girl From Rio promises to immerse its listener in the style.
5. Anitta’s album may have other huge guests — she’s just not sure who yet.
After Cardi B and Myke Towers joined lead single “Me Gusta” as a surprise to Anitta, she says that she expects more collaborations to pop up as the album comes together. “I have no idea who can come into my album!” Anitta says with a laugh. “I’m not lying!”
Watch the full panel above, and go to http://billboardlatinmusicweek.com to catch anything you may have missed this week!