Home Uncategorized Twenty One Pilots’ ‘Level of Concern’ Sets Guinness World Record For Longest...

Twenty One Pilots’ ‘Level of Concern’ Sets Guinness World Record For Longest Music Video Ever

During a year that felt like it would never end, Twenty One Pilots just scored a Guinness World Record for the longest music video ever.

According to a release from the group’s label, the innovative “Never-Ending” clip for the Columbus, Ohio, duo’s pandemic hit “Level of Concern” has live-streamed for 177 straight days thanks to fan-populated imagery that has kept the visual fresh for half the year.

The constantly surprising clip — conceived by the group with interactive director Jason Nickel and director Jason Zada — has cycled in more than 162,000 Skeleton Clique submissions, in real time, live on YouTube. The project launched on June 12 with a global treasure hunt that involved unlocking 20 codes, which in turn each unlocked virtual USB drives through which fans could download a zip file containing images, videos and symbols from the band’s personal phones, leading to more codes needed to solve the ARG game.

The video refreshed every 3:42 with new content from fans, creating more than 400 new versions every day. “Level of Concern” smashed the previous record holder, Pharrell Williams’ 24-hour long “Happy” video, with a total run time of 4,264 hours, 10 mins and 25 seconds before coming to an end on Dec. 16 when drummer Josh Dun literally pulled the plug on the project.

To cap off an insane 2020, Twenty One Pilots dropped a surprise pandemic holiday song Dec. 8, “Christmas Saves the Year,” which debuted on Billboard’s Alternative Airplay chart. It became the first holiday-themed song to make the tally since 2012.

Watch the video for “Level of Concern” below:

Must Read

10 Cool New Pop Songs to Get You Through The Week: Banks, Twin Shadow, Wet Leg & More

Looking for some motivation to help power you through the start of another work week? We feel you, and with some stellar new pop...

Soulja Boy Trolls Bow Wow Ahead of ‘Verzuz’ Battle With Private Jet Meme

Soulja Boy engaged in his latest round of light trolling on Monday morning (June 21) in advance of his upcoming Verzuz battle with old...

BTS’ ‘Butter’ Tops Hot 100 For Fourth Week, Becoming Group’s Longest Leading No. 1

BTS’ “Butter” adds a fourth week at No. 1 on the Billboard Hot 100 songs chart, becoming the South Korean superstar group’s longest leading...

The Strokes Offer a Taste of Their New Song in Ad For NYC Mayoral Candidate Maya Wiley

The Strokes are all in for Maya Wiley. On Monday (June 21), the Manhattan band once again threw their support behind the lawyer-professor and...

‘Springsteen on Broadway’ Does About Face on AstraZeneca Vaccine

TORONTO — Bruce Springsteen fans across Canada who received the AstraZeneca-Oxford vaccine are no longer sweating it out on whether they’ll be allowed into his Broadway show this summer. Over the weekend, the...