Renowned Latin music publicist John Reilly has launched his own public relations agency called JRPR Music & More, Billboard exclusively reveals today (July 16).
Reilly, who was the former senior vice president of Rogers & Cowan music department and whose long-standing clients include Juanes and Los Tigres del Norte, will be joined by publicist Sylvia Bedrosian.
Initial clients for the new JRPR Music & More include Juanes, Rosalia, Los Tigres del Norte, The Hispanic Heritage Awards, The Mavericks, Lunay, Sebastian Yatra, St. Pedro, Yerba Buena and its founder, producer Andres Levin.
With over 30 years in the music industry, Reilly’s known as one of the first mainstream publicists who not only took on Latin clients, but consistently got them opportunities in mainstream press and television, as well as major events that went beyond the Latin world, including the Grammys, The Tonight Show, The Super Bowl, The World Cup, and multiple White House inaugural performances, to name a few.
JRPR Music & More’s two major announcements this week include Lunay’s highly-awaited new single and video “Relaciones,” out today (July 16), as well as Visitante’s “La Cabra Jala Pal Monte,” out Friday (July 17).