Beatsource, the joint venture between Beatport and DJ City that services open-format DJs, has signed deals with independent distributors Empire and Create Music Group to create fully licensed DJ edits of some of the most popular tracks in their respective catalogs, it was announced today. The exclusive edits will be available beginning on Feb. 15 via Beatsource LINK, the streaming service launched by the company early last year.
Under the agreements, Empire and Create Music have assembled extended edits of hits by artists including Fat Joe, Rich The Kid, Busta Rhymes, Anderson .Paak, Robin Thicke, DJ Chose, Funkmaster Flex, Tory Lanez and the Insomniac Records catalog, with more to follow.
The open-source DJ community that uses Beatsource depends upon extended edits, which add 15-to-30-second instrumentals to the beginning and ending of songs to avoid clashing vocals between tracks during performances. Though these types of edits have previously been provided by “record pools” like DJCity as a promotional tool for DJs and labels, the new deal allows labels to fully monetize the extended versions under existing licensing agreements, exercise more control over their approval and garner more robust data on a track’s uses by the DJ community.
“We can now track things like how many plays a song is getting in the clubs, who played it, and performed to what size audience,” said Beatsource president Brian “DJ Quickie” Wong in a statement. “This information was never aggregated until our forward-thinking partners at Empire and Create helped challenge the music supply chain to better serve the most important tastemaker in the industry, the DJ.”
Wong added, “DJs have been playing modified versions of songs since DJing was invented. While streaming has saved the music industry from over a decade of declining revenues, DJs were left out of this wave of innovation because they were never officially provided with the content they need.”
In a release, Beatsource and Beatport note that they are also currently engaging with major labels to ensure their catalogs are included as fully approved and licensed DJ edits by April.
“Alongside the rise of streaming we’ve seen a striking downturn in the tools and resources that music creators and record labels offer to open-format DJs, an extremely important group of tastemakers that can really help to break new artists,” said Create Music Group executive vp of operations George Karalexis. “In order to re-engage this vital part of the music promotion ecosystem, we’ve opened up our catalog to Beatsource who have tailor-made a huge catalog of custom mixes and edits for their vast network of DJs. We look forward to continuing to collaborate with them as our catalog grows and their network of DJs expands.”
“EMPIRE’s focus on innovation through technology has transformed providing independent music to the world, and the support of the DJs as taste makers and record breakers has been integral to our success,” added Empire founder and CEO Ghazi. “We know these tools are essential to DJs, and this partnership with Beatsource will ensure that our most dedicated supporters have access to the right content to continue making an impact with our artists. Salute the DJ.”