Former Live Nation New York president Anthony Makes has announced the formation of his new independent concert promotion company Brooklyn Made. With more than 30 years of experience in the music business, Makes will launch the new endeavor from his home in Park Slope, Brooklyn.
“After having a front row seat to everything that was happening in the corporate concert promotion world, I really felt now was the right time to leave Live Nation to do this,” Makes said in a release. “I came up as an independent promoter. For my first decade I was promoting concerts on my own. For the past twenty years I worked with AEG, Bowery Presents and of course Live Nation. I went up the corporate ladder as far as I could go. After all of that, I felt like I needed to go back to my roots.”
Brooklyn Made will begin operations this month and has already secured two clients for events as soon as concerts can resume in New York. The new company will work with 1,800-capacity Capitol Theatre in Port Chester, N.Y. and the 15,000-capacity CMAC/Marvin Sands Performing Arts Center in Canandaigua, N.Y.
“For us here it’s going to be a matter of organic growth. One of our main goals here is to work with quality people, quality venues and quality artists,” said Makes. “I’ve personally known the CMAC folks for over 12 years, and I’ve been working with Peter Shapiro and The Capitol Theatre for almost a decade. These are both world class venues so it’s a thrill to begin this journey with them.”
Makes added that Brooklyn Made will look to expand outside of New York for a national reach. Brooklyn Made will also be promoting shows in the NYC area in open rooms such as Madison Square Garden, Barclays Center, Radio City Music Hall, Beacon Theatre, Town Hall, Hammerstein, The Apollo, Carnegie Hall and many others.
“We’ll grow at a healthy clip that makes sense. I’m truly looking to create a modern version of what it means to be a music company. Bring that retro style back where it was all about your relationships and how you treat artists, your staff, etc,” said Makes. “I’m not opening this company to grow it and sell it, this is my final stop.”
Makes also owns the bar Givers & Takers located in the Gowanus section of Brooklyn. Plans are already under way for Brooklyn Made to add more bars and eventually venues under the company.