Procter & Gamble and iHeartMedia announced today their “Can’t Cancel Pride: A COVID-19 Relief Benefit for the LGBTQ+ Community,” a virtual relief benefit designed to help raise visibility and funds for LGBTQ+ communities most impacted by COVID-19.
The stream proves that even though in-person Pride Month celebrations may not be possible due to the ongoing pandemic, nothing can cancel the spirit of Pride and the LGBTQ+ community.
The event, hosted by Laverne Cox and Elvin Duran, will feature some major A-listers like Adam Lambert, Big Freedia, Billy Porter, Katy Perry, Kim Petras, Melissa Etheridge, Sia, Ricky Martin and more.
“The COVID-19 pandemic has exposed the complex and significant obstacles facing the LGBTQ+ community,” said Marc Pritchard, chief brand officer of Procter & Gamble, in a statement. “We must continue to fight hate and intolerance against all people while redoubling our efforts to elevate LGBTQ+ visibility and providing support for those in need. ‘Can’t Cancel Pride’ is about showing the community that they are not alone and that they are seen and loved, as the pandemic has led to the closure of closed community centers and support systems that millions of LGBTQ+ people rely on every day.”
“There’s no question COVID-19 has impacted the LGBTQ+ community in a variety of ways, and at this time in the U.S., the struggle for equality and inclusion has never been more important,” mirrored Gayle Troberman, chief marketing officer for iHeartMedia. “Now is a time we need to come together to support the organizations that help bring critical resources to LGBTQ people in need and ‘Can’t Cancel Pride’ aims to do just that. Like always, Pride will continue to represent the resilience, beauty and strength of the LGBTQ+ community around the nation and the globe.”
The LGBTQ+ community is facing lack of access to critical life-affirming healthcare, increased domestic violence and social isolation, since many of the organizations they count on are struggling due to the coronavirus pandemic. ‘Can’t Cancel Pride’ has partnered with The Greater Cincinnati Foundation to help provide financial support raised by the event to LGBTQ+ organizations including GLAAD, SAGE, The Trevor Project, the National Black Justice Coalition, CenterLink and OutRight Action International.
Catch ‘Can’t Cancel Pride’ on June 25 at 9 p.m. local time on iHeartRadio’s Facebook and Instagram pages, iHeartRadio’s PrideRadio.com and broadcast on iHeartMedia stations nationwide.
For more information and the latest ‘Can’t Cancel Pride’ news, or to donate, visit cantcancelpride.com or text “RAINBOW” to 56512.