ViacomCBS’ ViacomCBS Networks International unit on Monday unveiled four key leadership promotions in its Youth & Entertainment division. All the executives will report to Kerry Taylor, executive vp of VCNI’s Youth & Entertainment brands in 180 countries outside the U.S.
Kelly Bradshaw, most recently vp & brand lead for MTV U.K., Northern & Eastern Europe, will expand her remit and serve as vp of brand & content strategy. “Bradshaw will lead content strategy and maximize intellectual property expansion globally,” the company said. “Additionally, she will partner with the production, development, sales, location-based experiences, music and consumer products teams to support their efforts to monetize content and drive brand revenue.”
Craig Orr, formerly vp, commissioning & development, MTV International, is expanding his role to become vp, content & development, VCNI Youth & Entertainment. He is now responsible for the development and commissioning of all original content for linear, digital and streaming platforms.
And Kate Sils, who oversees digital for Nickelodeon International, is expanding her role by also taking on oversight of the Youth & Entertainment brands as vp of VCNI Digital & Multiplatform. “She will lead the strategy and production teams responsible for third-party platform digital consumption,” the company said.
In addition, Jemma Yates is expanding her role to serve as vp of programming & acquisitions, VCNI Youth & Entertainment. “She will be responsible for creating engaging content experiences for consumers across all markets and services by leading international content acquisitions and VCNI’s programming strategy,” the company said. She previously worked as vp of content for Comedy Central and Paramount Network International.
“This brilliant, creative team will partner with me to harness the power of our combined brands by bringing the best, most compelling content to audiences around the world,” said Taylor. “Each of these leaders has a wealth of experience that will grow and transform our business for the future while furthering our role as a global content engine.”
This article was originally published by The Hollywood Reporter.