UBS Arena, the soon-to-be home of the New York Islanders, and its management company New York Arena Partners, have announced a number of strategic hirings, including former AEG/Bowery Presents senior vp Mark Shulman as the facility’s svp, resident of programming.
Also joining the team are Michael Sciortino who will serve as svp of operations and assistant general manager, Ethan Brown as svp of marketing and community relations and Zane Parry as vp of finance for UBS Arena, located just outside New York City in Elmont.
“Mark and Michael both have an incredibly strong background in the sports and entertainment industry, which will lend itself perfectly as we get ready to open in the fall of 2021,” says Hank Abate, president of arena operations at UBS Arena. “Their addition to our leadership team completes our powerhouse of executives across both the sports and entertainment sectors at the arena.”
“Ethan brings a wealth of marketing experience to our group, including his shared responsibilities with the New York Islanders and previous leadership roles with Pacers Sports & Entertainment and Unilever, which will be invaluable as we build our generation’s last great arena in New York,” adds Tom Pistore, president of commercial operations at UBS Arena.
With 25 years of experience, Shulman established the AEG office in New York, expanded the company’s footprint into multiple cities through acquisitions and booking partnerships and supervised thousands of mainstream concert bookings, while promoting several national tours and shows at MetLife Stadium, The Great Lawn in Central Park, Madison Square Garden, and Radio City Music Hall. Through his successful time at AEG, Mark has worked with high-profile artists from Prince, Phish, and Jay-Z to Jennifer Lopez, Fall Out Boy and Paul McCartney. Mark is also a member of the recently established advisory board for the NYC Mayor’s Office of Citywide Events, focused on the impact of COVID-19 and developing new safety guidelines for all events.
“I’m thrilled to be joining the entertainment team at UBS Arena,” remarked Shulman. “The music industry is poised to have an incredible resurgence and we anticipate consumers and fans to be yearning to experience live entertainment by the time UBS Arena is open next fall. UBS Arena concert-goers will be able to enjoy one of the most impressive, high-profile music lineups available.”
Over the past two years, Sciortino was working as the vp of operations at Golden State’s Chase Center, where he was responsible for the day-to-day operations, including overseeing all back-of-house operations. He has a combined 12 years of experience working in New York City as head of facility and event services at Madison Square Garden, bolstered by prior experience with the New York Islanders at their former home, Nassau Coliseum.
“I’m excited to be back here in New York working with this team at UBS Arena,” said Sciortino. “This is a long time coming for the New York Islanders and their fans. The team deserves a state of the art facility and a true place to call home.”
Brown has worked with the Islanders for the past year and a half in his marketing and community relations leadership role. Before that, the 20-year veteran lent his expertise to Pacers Sports & Entertainment.
“I’m eager to work alongside this outstanding and experienced team to market and deliver the next premier sports and entertainment venue for New York,” Brown says. “Our deep commitment to the local community and serving our fans further lays the foundation for what will be a world-class destination that New Yorkers across the Tri-State area deserve.”
Parry joined the UBS Arena staff in June and brings with him almost 20 years of arena and entertainment experience. He began his career as finance manager of the Times Union Center in Albany, NY. Previous experience also includes opening Barclays Center in Brooklyn as the director of finance, followed most recently by his role as US financial controller for the Ambassador Theatre Group, helping with the transition from domestic to international-based ownership.
UBS Arena will open for the 2021-22 National Hockey League season and host more than 150 major events annually. The significant redevelopment project is expected to create 10,000 construction jobs and 3,000 permanent jobs, generating approximately $25 billion in economic activity over the term of its lease. UBS Arena is developed in partnership with Oak View Group, the New York Islanders, and Sterling Project Development.