Before Taylor Swift’s Folklore officially topped the Billboard 200, fans were waiting with bated breath for the numbers to come in.
Swifties did their research and predicted that Swift’s seventh studio album might break some records. “Turn notifications on now!” one fan account alerted.
Indeed, Folklore stood on its tallest tiptoes, spinning straight to No. 1.
It debuted on the Billboard 200 albums chart with 846,000 equivalent album units earned in the U.S. in the week ending July 30, according to Nielsen Music/MRC Data.
The surprise album also hit a lot of other marks. Some highlights: It’s Swift’s seventh No. 1 album, and all seven of those No. 1 albums have debuted in the top spot (a record among female artists). It’s also the biggest release of 2020 so far — and the largest week registered for any album since her own Lover last summer.
Fans were swift to make it known they’re delighted over Folklore’s accomplishments, many of them proudly proclaiming, “Taylor Swift IS the music industry.”
See some of the best reactions below.
Taylor Swift IS the music industry pic.twitter.com/ho868hNCul
— shalev sabi (@justice_shit) August 2, 2020
Taylor breaking her own record of the biggest sales week for an album on the Billboard 200: pic.twitter.com/pRTIRE6Vub
— Andrea (@tswiftmixer) August 2, 2020
Taylor Swift is the first female artist in HISTORY to earn seven #1 debuting albums on the Billboard 200. pic.twitter.com/dvcSSe8d9H
— Taylor Throwbacks ➐ (@ThrowbackTaylor) August 2, 2020
“#folklore” estreou em #1 na Billboard 200 com 846 mil unidades vendidas (615,000 em vendas puras).
vender cópias PURAS na era dos streamings é essencial pic.twitter.com/Y2CpvBCe0O
— juninho # (@toveloira) August 2, 2020
— Lineyou got a friend in me (@abrittleheart) August 2, 2020