Taylor Swift’s isolation album Folklore is ready for a chart party in the U.K.
No less than three songs from it are on track for Top 10 debuts on the Official U.K. Singles Chart, based on early sales and streaming activity.
The single “Cardigan” (EMI), which was accompanied with an official music video, is on target to snare the week’s highest new entry. It’s at No. 4 on the Official Chart First Look, based on 48 hours of data.
Also, Swift’s “The 1” is at No. 5 and “Exile,” her duet with Bon Iver, is at No. 7.
If all three hold inside the Top 10, it would lift the pop star’s tally of U.K. Top 10s to 16.
Taylor’s eighth studio album arrived with just 24 hours’ notice, and judging by the reaction from fans and critics, it couldn’t have come soon enough.
Folklore has sold over 1.3 million copies globally in 24 hours, according to Republic Records, and has smashed a string of streaming records in that short amount of time.
In other U.K. chart news, Joel Corry and MNEK’s “Head & Heart” (Asylum/Perfect Havoc) is poised to retain top spot for a second week, while British producer Nathan Dawe and YouTuber and rapper KSI are on fire with “Lighter” (Atlantic), new at No. 6 on the sales blast.
Homegrown girl group Little Mix are heading for a 16th Top 10 with “Holiday” (RCA), currently at No. 9, while two-time chart leader Gareth Malone is eyeing a Top 10 finish with “You Are My Sunshine” (Decca), recorded with 11,000 participants of his Great British Home Chorus virtual project. It’s at No. 10 on the First Look tally.
The Official U.K. Singles Chart is published late Friday local time.