Spotify has unveiled a new, cheaper premium subscription option for couples, called Premium Duo, that will be rolled out in the United States and 54 other markets today (July 1).
The single plan will allow two people living at the same address to have individual premium accounts, which are also entwined through playlists like its Duo Mix of favorites from each party, for just $12.99 a month.
Spotify began testing the new tier last March, piloting Premium Duo in Columbia, Chile, Denmark, Ireland and Poland. Now with its wider rollout, Duo joins Spotify’s individual plan ($9.99/month), family plan ($14.99/month for up to six accounts under one roof) and student plan ($4.99/month).
In a blog post announcing the new tier, the company noted that a user study found that of couples who listen to music together, 73% say it’s a way of remembering happy memories, while 63% say it’s to build such memorable moments. Duo will also allow couples to share playlists if they so desire, in addition to the Duo Mix.
“Today we are proud to launch Spotify Premium Duo, a first-of-its-kind audio offering for just two people in the same household,” Spotify’s chief freemium business officer Alex Norström said in the post. “Premium Duo includes our extensive music and podcast catalog and everything users love about Spotify Premium. With two individual Premium accounts, you can both listen independently, uninterrupted, and get all of your personalized playlists and features tailored just for you.”