“Relación” is the second single off 1 of 1, Sech’s sophomore studio album, which peaked at No. 4 on the Top Latin Albums chart (dated June 6).
“Relación” was produced by Dimelo Flow and Slow Mike. It’s Sech’s third top 10 of 2020, and his first title on the chart without an accompanied act, which date back to just August 2019 when the three-week No. 1 hit “Otro Trago,” with Darell, Ozuna and Anuel AA, earned him his first No. 1 on the tally.
“Relación” pushes to the top tier of the Hot Latin Songs chart in its eighth week mainly on the strength of streaming activity.
The Hot Latin Songs chart blends airplay, digital sales, and streaming data. “Relación” registered 4 million U.S. clicks in the week ending July 16, according to Nielsen Music.
TikTok users helped fuel the song’s streaming swell as it is part of the #RelacionChallenge, which has generated more than 3.2 million videos to date. (TikTok’s activity does not contribute to the charts.)
It concurrently earns airplay traction ascending 42-35 on the overall Latin Airplay chart with 3 million in audience impressions (up 23 percent) earned in the week ending July 19.
Beyond its streaming and airplay gain, “Relación” propels up the Latin Digital Song Sales chart, with a 10-7 hike.