Laura Segura has risen to executive director at MusiCares, a new position that will oversee the entire organization. With immediate effect, Segura will oversee MusiCares’ annual budget of $17 million, and lead a team that works across development, fundraising and delivery of health and financial aid programs.
MusiCares is the Recording Academy’s charitable arm. The nonprofit helps individuals in all areas of the music industry through a range of financial, medical and personal health issues.
Segura understands the role better than most. Previously, she served for seven years as vice president of membership & industry relations for the Recording Academy. In that role, she led the restructuring of the organization’s 12-chapter system, and she’s recognized for having increased outreach and industry relations efforts.
“I am humbled to join the MusiCares team during such a monumental moment,” said Segura in a statement announcing her new role. In the immediate term, she continues, “we need to effectively transition from emergency mode into a long-term recovery effort. Unfortunately, COVID-19 and its related toll on the health and well-being of music people will be felt for years to come.”
“On behalf of everyone at the Recording Academy, we are so excited and proud that Laura Segura is moving up to lead MusiCares,” comments Academy Chair and interim president/CEO Harvey Mason Jr.
Segura’s “incredible work here over the past seven years has proven her to be an invaluable member of the Academy’s team,” he adds. “We look forward to the great things we know she will accomplish with us in her new role.”
Steve Boom, chair of MusiCares Board of Directors, pays tribute to the incoming executive director’s “energy, drive, and depth of industry knowledge” and insists “there is nobody better suited to focus on augmenting current emergency services, and enhance permanent programs providing much-needed relief.”
Earlier this year, the Recording Academy and MusiCares launched a COVID-19 Relief Fund for music professionals adversely impacted by the health crisis. MusiCares raised $20 million and provided thousands of music people in need with emergency assistance. Visit grammy.com for more.