Fulltone received heavy backlash after the guitar and bass effects company’s founder, Mike Fuller, went on an offensive social media tirade slamming the ongoing protests for justice following George Floyd’s murder at the hands of police.
“What is this like night 4 of looting with 100% impunity. The p—- Mayor and Governor don’t give a s— about small businesses, and it’s never been more clear,” he wrote in a since-deleted post, adding a comment, “Ahh I feel better, and flushed out some prissy boys who were raised to pee sitting down. Now I’ll delete.”
After a Fullton user complained to the company’s email address, Fuller himself responded with an equally hostile tone as his original post. “I am begging you to sell your pedals because you actually don’t deserve them,” a screenshot of the email posted to a fanpage reads. “You are actually so racist that you believe the Good people who are protesting are the same as the Organized gang banger criminals who are looting ‘storefronts.’ Those ‘storefronts’ are good hardworking people’s lives and livelihoods. I’m fact if I see you with a Fulltone pedal I will tag it and break into your house and loot it from you, because it’s my free expression to do so… right?”
Upon seeing Fuller’s remarks, music retail store Guitar Center announced, “We are no longer doing business with Fulltone and are moving quickly to remove all Fulltone products from our stores and websites.”
Though Fuller issued an apology, transcribed here, his statement was deleted after attracting further negative comments.
We are no longer doing business with Fulltone and are moving quickly to remove all Fulltone products from our stores and websites.
— Guitar Center (@guitarcenter) June 5, 2020
A number of high-profile musicians also vowed to boycott Fulltone, including blink-182’s Mark Hoppus, who tweeted, “Never buying another Fulltone pedal and will find a good way to get rid of those I already own.”
Jason Isbell and Indigo Girls’ Amy Ray followed suit, slamming Fulltone’s “overpriced junk” and the “jerk” that runs the company.
ugh…what a jerk, I will be dumping my Fulltone pedals asap! _ ARay
— Indigo Girls (@Indigo_Girls) June 9, 2020