Home Uncategorized Marc Anthony’s Magnus Media Partners With Latin Beverage Brand BELIV: Exclusive

Marc Anthony’s Magnus Media Partners With Latin Beverage Brand BELIV: Exclusive

Marc Anthony’s Magnus Media is broadening its horizons. The company has announced a partnership with BELIV, a beverage company with a portfolio of 28 brands – including juices, carbonated drinks, water and energy drinks — and distributed in over 24 countries.

The first brands co-developed by the partnership are energy beverages. OCA is a plant-based drink powered by tapioca, an extract of the cassava root that delivers a boost and will come in three flavors: mango, berry acai and guava passionfruit. AZU is a sparkling drink that uses yerba mate, a natural caffeinated herb common in South America. It will come in pineapple and grapefruit flavors.

The two brands are congruent with Magnus’ roster of artists (which includes Anthony, Fonseca, Mau & Ricky and Gente de Zona) but also its stable of athletes. The company represents over 60 professional baseball players, including New York Yankees pitcher Aroldis Chapman and Toronto Blue Jays star Vladimir Guerrero Jr.

Beliv’s uniquely Latin DNA was key in formulating the deal, says Anthony.

“I’ve had the amazing opportunity to travel around Latin America for over three decades, discovering the unique flavors of each country,” the singer noted in a statement. “I’ve tasted amazing fruits, with incredible beneficial properties and I want to share that with the world. Partnering with companies like Beliv, allows us to continue to share our beautiful culture in many different ways.”

Founded by Anthony with talent agent Michel Vega in 2015, Magnus’ operations include management, music publishing, digital and video creation, TV production, a music label, a sports division and a talent agency. This new partnership will be supervised by Magnus COO Felipe Pimiento and by Beliv CEO Carlos Sluman. Gabriela Ramirez will be the head of the venture for both companies.

The new beverages, which have already been developed, will be available this year via e-commerce and retail and are found in specialty chains in California beginning this month.

“This was a natural fit for us as our founder and clients have been essential in promoting Latin Culture around the globe,” said Pimiento. “With the OCA and AZU experience under the venture, we are looking forward to make our mark in the energy drink market.”

“Our companies stand and believe in the transcendence of the Latin culture and now, we are able to offer infinite flavors and ingredients to the world,” adds Sluman, who launched his company in 2009. “We think of Magnus as the perfect complementary team.”

Must Read

Imagine Dragons Celebrate Over a Decade as a Band & Tease What’s to Come

Imagine Dragons are thinking it’s time for the pop-rock band to release new music again. Frontman Dan Reynolds took to Twitter on Monday (March 8) to...

Megan Thee Stallion Announces $1M ‘Women on Top’ Fund for International Women’s Day

Megan Thee Stallion is helping put women on top with her latest $1 million campaign with Fashion Nova that she announced on International Women’s Day. The...

Director Stacey Lee on Dance Music’s Continued Gender Reckoning: ‘We Women All Shoulder This Imposter Syndrome’

We’ve all heard that the music industry is sexist, but what does that actually mean in practical terms? What does it look like to...

Who Do You Hope Grammy Voters Pick for Best New Artist? Vote!

The 2021 Grammy Awards are this Sunday, and Billboard wants to know who you hope Grammy voters have picked for best new artist. Doja Cat and Megan...

Kygo Teams Up With Puma Golf for a Tropical New Collection

Kygo is bringing his music’s breezy, tropical vibes into the fashion sphere. The superstar DJ teamed up with Puma Golf and professional golfer Rickie...