Colombian superstar Maluma will be honored with the Billboard Spirit of Hope Award at the 2020 Billboard Latin Music Awards set to take place Oct. 21.
Announced by Telemundo and Billboard today (Sept. 16), the chart-topping artist will be recognized for his commitment and altruistic efforts surrounding his foundation founded in 2016 El Arte de los Sueños (The Art of Dreams), which supports nearly 170 young individuals at risk of accomplishing their dreams.
Through song, dance, percussion and creative art (all with an urban emphasis), as well as psychosocial care, the organization seeks to generate the tools needed to seek a different lifestyle, so that these young dreamers can face the world and its challenges.
The Billboard Spirit of Hope Award was created in honor of Selena, and throughout the past 20 years has been given to an artist in recognition of their extraordinary philanthropic and humanitarian contributions beyond their musical work. Previous recipients include Maná, Los Tigres del Norte, Ricky Martin, Shakira, Marc Anthony, Gloria Estefan, Carlos Vives and Luis Fonsi, among others.
Maluma, a 2020 Billboard Latin Music Awards finalist, will also perform during the awards ceremony taking place live from the BB&T Center in Sunrise, Fla.
The Billboard Latin Music Awards will kick-off at 7 p.m. ET with a red carpet pre-show followed by the three-hour awards show featuring live performances by today’s top Latin artists to honor the most popular albums, songs and performers in Latin music.
The complete list of finalists were announced earlier this year with Bad Bunny and Ozuna leading the list with 14 mentions each. Daddy Yankee and J Balvin both have 12 finalist mentions; Anuel AA has 11; and Farruko has 10. See the complete list of finalists here.
The awards will coincide with Billboard’s Latin Music Week, a three-day virtual experience dedicated to Latin music, culture, and entertainment. Celebrating its 30th anniversary, the event will take place October 20-23 and will feature intimate artist conversations, industry panels, exclusive performances and more. or more information and to RSVP, visit BillboardLatinMusicWeek.com.