As more and more states in the U.S. continue to lift quarantine and open their businesses, Latin artists have joined forces to remind everyone that the pandemic is not over.
Following its successful “20 Seconds or More” education and awareness campaign launched in Spring, the Hip Hop Public Health (HHPH) presents “20 Segundo o Más,” a new bilingual PSA song and video by Doug E. Fresh, Producer DJ TedSmooth, Dose, Leisley, Toby Love and Fabián.
To the beat of the classic salsa “La Murga” by Willie Colon and Hector Lavoe, the song fuses Latin rhythms and Hip Hop beats, encouraging the Latin community nationwide to follow the handwashing and other protocols necessary to stop the spread of COVID-19.
“DJ TedSmooth and I purposely selected the song’s universally loved Latin hook, the big horns backing the classic Willie Colón and Héctor Lavoe masterpiece, ‘La Murga.’ This catchy hook combined with the information in the song will definitely get people to dance and hopefully adhere to our message of hope, vitality and taking care of themselves and each other,” Doug E. Fresh said in an official statement. “Once again, Hip Hop Public Health is bringing together art, science and social media innovation to help fight the COVID-19 health pandemic.”
Dominican DJ TedSmooth (Teddy Rafael Mendez) added: “It was an honor to collaborate with Hip Hop Public Health and my old friend Doug E. Fresh on this track for mi gente [my people]. Latino roots and culture run deep, and to have legends like Lisa Lisa, DJ Camilo and Greg Lamond with some of the new voices out here coming together to protect our people against the coronavirus is an incredibly meaningful experience. I know we can make a difference together.”
According to Lori Rose Benson, executive director and CEO of HHPH, for the past 16 years, the Hip Hop Public Health has been committed to creating culturally responsive content backed by science and research to affect change and to engender positive health behaviors amongst communities that have long been overlooked or not adequately serviced.
While the campaign is focusing on communities in the U.S. most impacted by COVID-19, HHPH is also conducting outreach and sharing the video and education campaign components in communities across Latin America, including Mexico, the Dominican Republic, Venezuela, Colombia and Peru, among others.
A four-minute music video features guest appearances by over 30 community influencers and activists who are committed to making a difference through creative expression, civic duty and medicine, including Gloria and Emilio Estefan, N.O.R.E., Lisa Lisa, Chris Tucker, DJ Envy, Amara La Negra and many more.
Reinforcing proper handwashing techniques and other safety protocols like social distancing and wearing a mask, check out the video below.