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Latin Artist on the Rise: Meet Nathy Peluso, From Argentina’s Underground Hip-Hop Scene to Latin Grammys

With her R&B-tinged vocals full of soul, unapologetic in-your-face lyrics, and killer dance moves, Nathy Peluso is marking territory in the music industry as Argentina’s next promising star.

Today, she’s a two-time nominee at the forthcoming 21st annual Latin Grammy awards—a recognition she did not expect to happen so early on in her career. “I thought I had to work a lot more to prove what I wanted to prove and for the academy to notice me,” Peluso tells Billboard.

But prior to kicking off her music career that spans a little over three years, Peluso was an aspiring singer focusing on her studies in Pedagogy in visual arts and dance. “I studied things that allowed me to be in art. Singing was like my hobby,” she says.

Peluso’s passion for music goes back to her younger years, attending dance school, chorus and penning her own music—she thanks her parents for instilling a love of the arts, dance, psychology, and theater.

She discovered and began exploring her talent when she would write street poetry and rap bars as part of the then-underground Hip-Hop movement in Argentina.

“I decided to open my YouTube channel and put my music out there, until one day I released my song ‘Esmeralda’ in 2017 and it was amazing,” she notes. “It brought me a lot of new followers who felt connected to my music. Then I released ‘Corashe’ and the rest is history.”

Peluso is currently making the rounds with her sophomore studio album Calambre, home to 12 tracks that showcases her vocal and rhythmic versatility. Although she experiments with neo-soul, perreo fusions, old-school ‘90s rap, tango, and tropical music, to name a few, Peluso says she doesn’t like to define her sound.

“My music has an honest identity. If I create music from the heart, it will always be different,” she says. “Summarizing it to one genre or a specific style would be lying to you.”

Calambre, released under Sony Music Entertainment España, comes a few days after Peluso was nominated at the 2020 Latin Grammys for best alternative song with “Buenos Aires” and the coveted best new artist. “Just being nominated is a huge award. Being able to live this experience is a privilege.”

Learn more about this week’s Latin Artist on the Rise below:

Name: Natalia Peluso

Age: 25

Major Accomplishment: “To be able to release my album ‘Calambre.’ It’s the dream of my life and I feel that this album is going to be essential in my career, in my audience, in my purpose, and that’s what I wished for.”

Recommended Song: “I would say ‘Buenos Aires’ because I composed it in a non-usual place and it shows another side of me. The melody is nostalgic and it’s an intimate song that I deliver with pure honesty, love, and melancholy.”

What’s Next: “Continue promoting my new album and prepare for my live show. I have a lot of faith that it will happen soon. I want to have the best show of my life and tour the whole world. Live shows are my passion. In the meantime, create more music. That’s never going to stop.”

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