With “Prendemos,” released Friday (Sept. 11) alongside an official video directed by Fernando Lugo, the Latin urban hitmaker and stars of the nueva escuela have joined forces to sing about desire, nostalgia, and sexual chemistry.
The reggaeton bop, which forms part of Jhay’s upcoming album Timelezz, was born in March, just days when the Puerto Rican government implemented the lockdown as a result of the Coronavirus outbreak.
But Jhay, Lunay, and Haze did not let it rain on their parade. Instead, following all of the safety protocols, they spent all of the curfew creating the song in Haze’s home studio. “We began working at 7:00 p.m. until 5:00 a.m. the next day because we couldn’t be on the streets during that time,” Haze tells Billboard.
In an interview with Billboard, all three Puerto Rican artists discuss “Prendemos,” their new projects, and more. Read the Q&A below.
How did the collaboration between the three of you come about?
Lunay: We began structuring the song in the middle of the quarantine, in a pandemic. Haze and I were going to work on another project, but when he put this track on, we began creating the intro and the chorus. He then sent it to Jhay, who killed it on his verse, and the song was born.
Was it difficult working on this song in the middle of the pandemic and quarantine?
Haze: We are all on the island. We adapted to the hours that the government gave us to do our activities. We began working at 7:00 p.m. until 5:00 a.m. the next day because we couldn’t be on the streets during that time. It was a very strange process. With so much adversity, being able to work this hit, for me, was something that I will never forget. We took advantage of the quarantine and it was one of the best songs we’ve done during this time.”
The music video is pretty dark and different from the visuals we normally see in the Latin urban scene.
Haze: I have to say, I’m proud of Jhay for getting involved with the editing of this video. He had the idea and it was visually incredible. We have him the opportunity to explore something that he likes doing.
Jhay: It’s a set of videos that I made for my album. Every video has more or less the same concept and key pieces that tell you that everything is for the same project. I was able to give it that dark color that I have always admired from when I saw videos of Travis Scott, Kanye West. Fernando Lugo did everything I had in mind and put it on the screen.
Haze, what characteristics does an artist need to have for you to feel chemistry with them in the studio?
Haze: Before working with an artist, I need to get to know them. If not, it’s like we’ll be in the same room but not vibing. I think that they need to have values and education, otherwise, I won’t understand them, their ideas, or like being next to them. I had the opportunity of meeting these guys before hitting the studio together and I already knew their goals when we began working together.
Jhay, on Instagram you posted a throwback photo of Wisin, Yandel, Don Omar, and Hector el Father, giving fans a clue of your album. What’s the connection there?
Jhay: I became a fan of reggaeton at a very young age because my uncles would listen to it when I was growing up. This album has a lot of that old-school essence like Mas Flow, Luny Tunes, and Arcangel, and fans will notice that. The track list has some titles that reference that era in reggaeton and it’s going to be a fun flashback for fans.
Lunay, we know you’re making the rounds with “Relaciones,” but when can we expect your sophomore album?
Lunay: Like Jhay, I am working on my next album. I still do not have the name or an advanced structure but I am already meeting with the producers I want to form the album. After “Prendemos,” I have a song that’s on fire and I want fans to enjoy it.
How would each of you describe your 2020?
Lunay: Many blessings and learning experiences. Ever since quarantine began, I started analyzing what I need to do to grow in my career and as an artist. I’ve been working on a lot of music too.
Jhay: Learning and growth, that’s what quarantine taught me.
Haze: And I, as I have learned a lot and I am not going to grow anymore. I’ll be honest, “pretty f–ked up.” But, we are happy and blessed with the opportunities that God gives us. We keep breathing. We have learned to help each other and time to enjoy our family.
Both Lunay and Jhay Cortez are confirmed for the two-part On The Rise panel at the 2020 Latin Music Week taking place virtually from October 20 to 23. To RSVP, click here.