The roles have reversed in Fanny Lú’s newest music video “En Mis Tacones” (In My Heels), premiering exclusively on Billboard today (July 23).
For her latest track, which also marks her first release since signing an exclusive record deal with BMG, the Colombian pop star recruited Mexican songstress Paty Cantú and California-native rising artist Melanie Pfirrman, resulting in a new female empowerment anthem.
Fusing urban, vallenato, cumbia and pop rhythms, the bilingual “En Mis Tacones” conveys the message that women are hard-working and independent, among many things.
And with lyrics such as “put yourself in my heels so that you understand and that it is clear who is in control,” Fanny tells Billboard that she wanted to pay homage to an important part of femininity: the heels.
“It’s an invitation to put yourself in someone else’s shoes, especially men in the shoes of women,” Fanny expresses. “But it is also an important message for all human beings to have compassion and be understanding of others. There’s nothing more appropriate than putting yourself in each other’s shoes!”
The singer’s reference to heels is not just metaphorical but also literal, as seen in the video.
Unlike the song, which was born in 2019, the music video, directed by Iñigo Abaroa and produced by Miguel Ferrer of Magic Films, was filmed during the coronavirus pandemic.
The innovative production shows all three artists using a game controller to control with their male counterparts, who are trying to balance themselves in heels. Toward the end, the three men finally understand the powerful message of “En Mis Tacones” and can easily manage walking, modeling and even dancing in a pair of pumps.
To make the video come to life during the quarantine period, Magic Films sent professional equipment, including lights, props, a smoke machine and more, to each artist and directed their shots via video calls.
For the rest of the year, Fanny Lú tells Billboard she’s going to focus on creating more empowering music for women, working on special collaborations, and helping her son kick off his music career as well.
Watch the video for “En Mis Tacones” below.