WME and Endeavor Content are implementing a series of more than 30 actions based on the launch of a new initiative led by Michael B. Jordan and Color of Change, called #ChangeHollywood.
The initiative provides a roadmap of actions that can be taken by studios, production companies and agencies to invest in anti-racist content and authentic Black stories.
On Thursday, when #ChangeHollywood was announced, Endeavor’s Ari Emanuel sent out a memo to staff at both WME and Endeavor Content listing the specific actions that the company, which counts Jordan among its clients, would be taking. This includes committing $5 million over the next three years towards community programs and inclusion initiatives; partnering with select colleges to recruit students from underrepresented backgrounds; disclosing the company’s diversity numbers; providing an inclusion rider template to all agents and clients; hiring independent security for the company’s events; investing in Black creative-led film and TV projects; and training script readers and assistants to flag content that contains implicit and harmful bias.
“This is by no means an exhaustive list of the work ahead of us, but hopefully a step toward long-term change,” wrote Emanuel. “Each of us will be held accountable for these commitments, and I ask for your support in keeping our pledge.”
The new action list comes on the heels of WME’s other recent efforts towards inclusion, including the Summer Series launched by Endeavor Impact, the philanthropic arm of Endeavor, which is a virtual program that aims to provide access to students who may not have a direct path into the entertainment industry.
“Hollywood will not change its long legacy of racism on its own, but with partners like WME and Endeavor Content willing to lead the industry, we will create a roadmap to achieve racial justice,” said Rashid Shabazz, Chief Storytelling & Marketing Officer at Color of Change. “This collaboration between actors, producers and racial justice advocates will provide the recommendations, analysis, and action needed for the industry to invest in anti-racist content, invest in Black talent, and reinvest police funds to support Black communities.”
Read Ari Emanuel’s memo to the staff on THR.com.