Every year on Dec. 1, people from around the globe come together to commemorate World AIDS Day by honoring those we’ve lost their lives to the deadly virus and by raising money and awareness to bring an ends to HIV and AIDS.
Now, Elton John is teaming up with TikTok to help bring the cause to an even wider audience. Starting Wednesday, the Elton John AIDS Foundation is launching a brand-new campaign, in collaboration with the social media app, to get users involved in raising awareness for World AIDS Day.
First, the new partnership will roll out an “HIV/AIDS Education & Awareness Quiz,” aimed at helping TikTok users learn more about the disease. Then, on World AIDS Day itself, John will be throwing a virtual special live via TikTok, featuring stars like Sam Smith, Rina Sawayama, and more.
“I’m excited to recognize World AIDS Day with TikTok and my Foundation this year to celebrate progress that we’ve made and mark what we can do collectively to end the AIDS epidemic,” John said in a statement released with the news. “HIV may seem a disease of the past, especially with COVID-19 in the headlines, but it still affects everyone. We all need to care about HIV and end the discrimination around this disease. There’s a great line-up for our TikTok Live to break down the myths around HIV, talk about safe sex and ensure that young people know how to protect themselves and others.”
The Elton John AIDS Foundation’s live World AIDS Day special will take place on Elton John’s TikTok on Dec. 1 at 7 p.m. GMT.