Streaming service Deezer has partnered with European digital services and communications company A1 Telekom Austria Group on a new, co-branded music service dubbed A1 Xplore Music by Deezer, which will give A1’s 8.5 million customers across Austria, Slovenia and Bulgaria access to 56 million songs and podcasts.
The new service includes channels, collections and playlists curated by A1 and Deezer editors, along with the features Deezer’s global network of 16 million monthly active users enjoy, from the streamer’s signature “Flow” song recommendation algorithm to its personal daily mixes for every user and more.
“We want every music and podcast fan to feel that A1 Xplore Music by Deezer is the best place to find all of their favorite audio entertainment,” says Ralph Pighin, Deezer senior vp Europe, Asia and Africa. “Our new partnership is the easiest way for millions of people in Austria and Eastern Europe to have the most personalized and localized experience.”
Headquartered in Paris, Deezer is now available in more than 180 countries and prides itself on its large and diverse music streaming catalog of tracks from around the world. The launch of A1 Xplore Music marks the first step in an ongoing partnership between Deezer and A1 Telekom Austria Group, with the co-branded music service to launch in additional countries in early 2021.
Headquartered in Vienna, A1 Telekom Austria Group serves 25 million customers in seven countries: Austria, Bulgaria, Croatia, Belarus, Slovenia, the Republic of North Macedonia and the Republic of Serbia.
“With today’s launch of A1 Xplore Music by Deezer, we support our Group strategy in regards to entertainment and new services,” says Gernot Rasch, A1 Telekom Austria group director, marketing & operations. “We see entertainment and the associated music offering as one of several new growth areas […] A1 and Deezer combine the best of their assets to provide our customers with hours of entertainment, listening and learning.”