With four releases published during the height of the pandemic, Billboard and Nielsen Music (an MRC Data service) today launched Release 5 of COVID-19: Tracking the Impact on the Entertainment Landscape.
With warmer weather affecting the country and some stay-at-home orders lifted, consumers are craving a return to normal life. As a result, for the first time since the pandemic started, the number of consumers signing up for new video subscriptions is now declining as people get outside and rely less on in-home entertainment.
Release 5 also shows how comfortable consumers are with the idea of returning to their pre-pandemic entertainment habits, such as attending live concerts. And physical sales are up for the first time since the pandemic was declared. Below is a link to the fifth release in this series. Download the PDF for all insights published to date.
