Vibras Lab, the management company headed by J Balvin co-manager Fabio Acosta, has signed Colombian Yeison Jimenez to its roster for global representation. Jiménez, who is signed to Sony Colombia, is one of the leaders in the country’s burgeoning “Música popular,” or popular music movement, the name given locally to Colombia’s take on regional Mexican music.
“Colombia is a trend-setter in music, and música popular, as they call the genre in Colombia, has seen huge growth there in the past year,” says Acosta. “Yeison is a leader in that genre and he has the potential to be one of those Colombian artists who are very successful with another genre, as happened with reggaetón and artists from Medellín.”
The deal with Vibras, says Acosta, will allow Jiménez to expand in other territories. Already, the singer/songwriter has over 400,000 followers on Spotify. Jiménez’s music is an example of how regional genres morph. Although he is rooted in Mexican norteño and mariachi sounds, he also adds tropical music and the traditional acoustic guitar of Colombian popular music from the countryside for a unique blend of sounds.