Home Uncategorized BTS Takes Over ‘UNO! Mobile’ for Limited In-Game Event

BTS Takes Over ‘UNO! Mobile’ for Limited In-Game Event

South Korean boy band BTS is taking over UNO! Mobile, the electronic version of the classic card game.

Mattel163, the publishing and development studio from toy giant Mattel and internet company NetEase, unveiled the collaboration on Tuesday.

They describe the BTS appearance as a limited in-game event with themed collectibles such as card sleeves, avatars, voice packs, icon borders and game backgrounds available for players on iOs, Android and the Facebook app.

Among the activities, there will be competitive and cooperative in-game challenges with the chance to unlock rewards and collect tokens to use in the BTS-themed claw machine.

“We’re very excited to be working with BTS in the UNO Mobile game,” said Amy Huang, CEO of Mattel163. “Fans from around the world have loved the BTS-themed UNO playing cards. Now they will get to play in the digital game, where we have expanded the collectibles in a fun and interactive way.”

The seven-member group, consisting of Jin, Suga, J-Hope, RM, Jimin, V and Jungkook, formed in Seoul in 2010 and have gone on to achieve worldwide recognition. Their latest single, a ballad titled “Stay Gold,” was released Friday.

UNO! Mobile can be downloaded via the App Store, Google Play or Facebook app. The in-game collaboration will be available from 7 p.m. PT.

View the trailer below.

This article was originally published by The Hollywood Reporter.

Must Read

From Kali Uchis to Juanes, 5 Things You Didn’t See on TV at the 2021 Latin AMAs

The 2021 Latin American Music Awards took place Thursday, with Bad Bunny becoming the biggest winner of the night as he collectded five awards....

10 Noteworthy Covers of U2’s ‘Pride (In the Name of Love)’

Dierks Bentley will team with Americana duo The War and Treaty to perform U2’s 1984 classic “Pride (In the Name of Love)” on the...

First Out: New Music From Rina Sawayama, Elton John, Troye Sivan & More

Looking for some new tunes from queer artists? Look no further; Billboard Pride is here to help with First Out, our weekly roundup of some of...

UTA First Major Agency to Set Optional Return to Office Date

Hollywood is making plans to get back into physical offices. UTA has become the first agency to set a return-to-work date for employees. UTA CEO...

Ricky Martin Talks Coping With the Pandemic at the 2021 Latin AMAs: ‘Beautiful Things Are Happening’

Before Ricky Martin joined Carlos Vives onstage Thursday night for the TV performance debut of their optimistic collaboration “Canción Bonita,” he chatted with Billboard...