Saint Laurent officially confirmed on Monday (June 29) that Blackpink’s Rosé is the new global face of the brand for Fall 2020.
In a gorgeous new campaign clip, the star rocks a gorgeous lace mini dress as she poses throughout the black-and-white vignette.
— SAINT LAURENT (@YSL) June 29, 2020
The exciting news comes following even more accomplishments for Blackpink, whose music video for “How You Like That” set an all-time record for the biggest YouTube premiere with 1.66 million peak concurrents. It was also the biggest 24-hour music video debut of all time with 86.3 million views.