As if Blackpink hadn’t broken enough YouTube records, the K-pop quartet had more in store: Blackpink surpassed 40 million YouTube subscribers, making the girl group the sixth act on the video platform’s history to reach this milestone.
Blackpink joins the top-tier ranks of the most-subscribed musicians on YouTube, following Justin Bieber (55.2 million subscribers), Marshmello (46.6 million subscribers), Ed Sheeran (44.9 million subscribers), Eminem (43.3 million subscribers) and Ariana Grande (42 million subscribers). Blackpink is the first non-English-speaking musical act to achieve this feat and the second female music act to do so.
The music video for the group’s comeback single “How You Like That,” which dropped on June 26, recently set an all-time record for the biggest YouTube premiere with 1.66 million peak concurrent views. Additionally, it scored the biggest 24-hour music video debut of all time with 86.3 million views.
Blackpink catapulted to No. 1 on YouTube’s Global Top Artists chart, while “How You Like That” debuted at No. 1 on the Global Top Songs chart. The video also debuted at No. 1 in 10 different countries, including South Korea, Australia, Sweden, Canada and Nicaragua.