As Latin Music Week takes place less than two weeks before the 2020 presidential election on Nov. 3, Billboard has teamed up with Voto Latino – the nation’s largest Latinx voter registration organization – to drive voter turnout in the Latin community.
Latinos are the nation’s largest racial minority among eligible voters this yea with a record 31.6 million Latinos eligible to vote for the very first time in a presidential election, which is why featured Latin Music Week artist Los Tigres del Norte recorded a PSA promoting the collaboration and urging Latin music fans to get to the polls.
Becky G and Los Tigres del Norte will come together for the Artists and the Vote panel on Oct. 23 where they’ll speak on the importance of voting, the role immigration plays when casting a ballot and share personal stories of the very first time they ever voted in the U.S.
Voto Latino has registered 553,505 voters for the 2020 election cycle, bringing its total to over one million voters. For 16 years, the organization has worked to educate, engage, and empower Latinx communities to register and make their voices heard. Using a digital-first strategy, Voto Latino employs culturally-relevant campaigns to ensure that Latinx voters have the information and resources they need to make informed decisions at the polls.
The Billboard Latin Music Awards coincides with the 30th anniversary of Latin Music Week, a four-day virtual experience dedicated to Latin music, culture and entertainment. For more Latin Music Week programming visit this link.