American Express has announced the newest iteration of its Unstaged series for card members featuring a virtual one-of-a-kind concert for 15-time Grammy winning artist Alicia Keys ahead of her new album “Alicia” which will be released March 20.
“The best thing about releasing new music is being able to perform it for the first time live!” Keys says. “It’s so exhilarating to experience it alongside beautiful people from all walks of life. I’ve missed performing so much and this is going to be a once in a lifetime visual, musical and emotional experience. I am so thankful to have this opportunity to connect in a real way through the American Express Unstage platform. I cannot wait to take you deeper into this new album ‘Alicia,’ and all our human complexities. I know it will bring us closer. And we need that more than ever now!”
The free, virtual performance will highlight some of Keys’ newest music and take viewers on an auditory journey while performing on a visually stunning set built with XR technology. Card members will have access to unlock an enhanced virtual stream that will include “Behind the Stream” content after the performance where Keys will discuss her inspiration for the album as well as candidly respond to questions from fans. Additionally, card members will also be able to bring the Keys experience into their home and extend it through purchasing a curated piece of merchandise as well as an intimate virtual meet-and-greet with Alicia.
“We launched ‘American Express Unstaged’ in 2010 to connect millions of card members and music fans around the world to renowned entertainers,” says Brandy Sanders, vp global entertainment partnerships & experiences. “With the current climate, virtual experiences have become even more important to our card members, so we are thrilled to be able to provide them and the public with a one-time-only virtual performance the day of her new album release.”
Registration for the free, virtual event and Card Member exclusive packages are available now at AmexUnstagedALICIA.com.