The electronic music community has responded rather deftly to the pandemic, taking its music, conferences, festivals and other sundry parties online since quarantine began in March.
Now, a party-starting peloton of dance world all-stars will be spinning online in a different way for a virtual cycling event for charity.
The annual Bridges for Music charity cycle — which typically happens on actual bikes during the annual ADE conference in Amsterdam — will happen online Wednesday, Oct. 21. The eight-hour cycling relay will include teams from Armada Music, Defected Records and Awakenings, along with dance world stars like Richie Hawtin, Pete Tong, Juliet Fox and Pan-Pot.
The race will truly be a global event, with many riders participating from within some of the world’s most famous nightclubs, including Berlin’s Watergate and London’s Ministry of Sound, along with the ADE headquarters in Amsterdam and spots in Los Angeles and Cape Town. These venues will host stationary bikes outfitted with tech making it possible for riders to participate in an eight-hour relay.
The entire stream will be viewable via Beatport’s Twitch channel along with the store’s homepage and will include real-time tracking of riders, along with special performances.
Sponsored by Pioneer DJ, all proceeds from the ride will benefit Bridges for Music, a music industry nonprofit that focuses on developing countries, making an impact in disadvantaged communities and helping to raise global awareness about local issues through music.